SberBox Time — a smart multimedia speaker with a TV streamer and clock functionality

SberDevices launched SberBox Time, a smart multimedia speaker with a TV streamer and clock functionality. With Salute, a built-in family of virtual assistants encased in the form factor of a mechanical clock, the device has expanded the functionality and complexity of the product portfolio from Sber and reimagined the traditional interfaces of media devices.

notAnotherOne’s team participated in developing the industrial design and mechanical design of SberBox Time along with SberDevices.

client: sber devices

Design language

notAnotherOne solved the challenge of combining two different concepts – "Time" and "Technology", as well as physically implementing the visual brand identity of the bank. The 12-centimeter round clock face with hands and a green LED indicator is reminiscent of the Sber logo. Unique lines of the housing, curves of the backside panel, and materials embody the design language of other SberDevice products – SberBox Top and SberPortal.

Single design

On an engineering level, designers and constructors combined the functionality of three devices – a smart speaker, TV streamer, and clock – while securing the purity of sound and the complex implementation of a mechanical clock within a single design.

The device’s audio system consists of two full-range speakers and a passive radiator. The absence of visible functional elements outlines the unique shape of the housing.